A Drink at 7pm: Dimitri Russo’s PIMM’S
Dimitri Russo is a private investigator. Since 2004, he has run the company Gruppo Investigativo, which handles corporate investigations, intelligence and security. He has been part of the Pisacco family for a long time now, so we asked him to share his story with us and tell us why, of all the drinks, he goes for PIMM’S.
“I am a sports enthusiast with a passion for motorbikes and, ever since I was a child watching Westerns, I have always supported the weaker side. Back then it was the Indians, now I’m mad about Torino F.C.
My day starts at 8:30 in one of the Gruppo Investigativo offices (Turin or Milan) and apart from a break for an hour of fitness and breakfast, I dedicate my whole day to managing the company.
I have to thank a dear friend of mine for introducing me to Pisacco. It has become my second kitchen in Milan, a discreet and tranquil spot that I can bring guests to and discuss work as well. DRY for me represents fun and relaxation. There’s no talking about work here but only laughter and making plans inbetween pizza and ice-cream. It’s the moment for that healthy messing around that helps you concentrate better during the day.
PIMM’S was a revelation for me. A friend introduced me to it in an international hotel in Tel Aviv. It had been described to me as a feminine cocktail but I reject labels and stereotypes so I decided to order one. It was love at first sip, rich in flavour, fresh, fruity and not too strong. Nowadays I mostly drink it on Friday evenings when it’s hot outside.
I was once drinking this cocktail in a well-known café in Turin and two ladies struck, I assume, by its appearance – it is loaded with fruit and mint – wanted to ask the name and order it as well without even trying it. Before leaving the bar, we paid for their cocktails as well. The next day the cashier handed me a note from the ladies thanking me for having suggested a new experience.
I would recommend that everyone drink a PIMM’s after a motorbike ride, on a sandy beach with palm trees and a view of the sea.”
Photographs by Alessandro Oliva